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 Affiliation
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AFFILIATE MARKETING
Discover all about affiliate marketing, e-trading
and how to join in the gold-rush.
The Worldwide web is continually evolving, new marketing
techniques for e-business are breaking all trading records. The days
when websites were just electronic brochures are rapidly disappearing.
E-commerce is hugely expensive to set up and only big corporations do
it – right?
Wrong that is exactly why the BSN was formed.
SO WHAT CAN YOU DO ABOUT IT?
As you read through the startling statistics
below, the more you will realise just how massive the potential is to
make money from this marketing vehicle. The Business Support Network
(BSN) has introduced a brand new e-trading platform that tackles all
the major issues and lets you grow your business and get on the e-commerce
bandwagon for FREE
Read these fascinating statistics first, and then
let’s look at how it works…….
Useful Published web and ‘e-tailing’ statistics:
Over 12 million people in the UK visited e-tail (electronic
retail) websites in the run up to Christmas 2002 (only 9.1 million in
2001 same period) according to figures released by analysts Nielsen.
Christmas 2003 figures are estimated at around 15 million! So an enormous
rise………….
An average of 7 out of 10 people who browse the web
in the UK, end up buying! The UK has the highest conversion rate of
‘browsers’ to sales in Europe! Imagine if you had a shop
where 7 out of 10 people who came to browse through your goods ended
up buying! Then you would be looking for ways to ensure that even more
people were attracted “just to browse”!!
Online shopping in the UK over the 2002 Christmas
period grew 19 time faster than the overall retail sales! (info. From
IMRG research).
Online sales were 79% higher than 2001.
Forrester Research in the USA reported in January
2004 that the UK has now overtaken the USA as an online retail market!
The UK is also ahead of any other European country, just in front of
Germany and Switzerland, but miles ahead of France, Italy and Spain.
According to estimates from Forrester’s Research, 5.8% of the
UK’s total retail sales will happen online this year compared
with 5.7% of the USA’s; and the USA figures, unlike the UK figures
include auction and travel sites, so in reality the UK is well ahead.
The UK’s online sales in November and December
2003 were up 60% on the same period in 2002, according to IMRG, a specialist
in e-comm information.
In December 2002, e-tailers accounted for 4% of all
retail sales in the UK.
USA figures for November 2003 show 7.4% of all visa spend attributed
to e-tailers.
In the USA, the National Retail Federation reported
an over increase in sales of 2.2%…. But online e-tail sales grew
by 29% ….
The message on these and other figures we can supply
is clear…… as traditional sales struggle for growth, e-tail
sales are bounding ahead!
The 200 year old UK company, Kellys Directories,
went online with their new ‘kellysearch.com site in January 2001
and results were almost instantaneous, with revenue increasing by 30%
in 2001….
Also searches on the site rose from 5,000 per
week in 2001 to 500,000 per week in November 2002….
Kelly revenues at the beginning were 85% from
paper directories and 15% from the web sales……. By mid 2003
they were turned around at 25% from paper directories and 75% from the
web!
So even one of the UK’s oldest companies
can benefit from e-comm.
Nad’s, an Australian start-up company was
set up to sell natural beauty products online….. in their first
6 months they went from a standing start of zero sales to between 5,000
and 6,000 transactions each and every month in 2003. Not bad for a small
start up company!
Fossil Farms…. A small local wild game
farm in Lakeville, Pennsylvania, went online to sell their Duck, Geese,
ostrich, buffalo, etc and in just over one year have shown a TEN FOLD
increase in sales! Their sales of speciality “elevages magret
duck breast” even beat the sales of the top sirloin offered by
Omaha Steaks, one of the USA’s largest mail order butchers! All
this with what was a local farm selling locally.
Aubuchon Hardware, is a family run chain of hardware
stores in New England….. they took various items they had and
placed them on the web in mini-sites for the Christmas rush. As a result,
Aubuchon ended up selling more Christmas tree light sets in California
than in it’s own home state of Massachusetts!
So, what are the barriers to business people making
the decision to pursue e-commerce or e-business strategies for their
own businesses?
1) The cost can be prohibitive…. Often running
in tens of thousands of pounds if full strategies are set up….
Most companies have greater demands on their hard won cash than ‘speculating’
it on ‘technology’ they do not understand. So it is perceived
as a ‘risk’.
2) Technology is moving so fast that as soon as
you have spent thousands on setting up, there is something else it
should be doing and you end up with aged technology. Example of this
on a larger scale is MOD and NHS online systems which are overrun
on price and are outdated before they are even online!
3) Lack of expertise…. We are naturally hesitant
to spend money on things we do not fully understand and which is in
the domain of ‘techies’ who we cannot sensibly afford
to employ. So it gets put into the ‘too difficult’ box
until “later” when you have “had time to investigate
it more thoroughly and learn a bit more about it all”…
and we all know when that can be….. so it stays in the too difficult
box!
4) Seen too many websites (and perhaps owned them)
which have been difficult to maintain and keep up to date….
So they are left with old information and links which do not work.etc…..
Often need some sort of techie to update the site every time someone
wants to change a price or item or bit of news!
5) Websites normally just sit there as ‘destination
sites’ waiting for people to find them, stumble over them or
be directed to them by someone…… Whereas to do it properly,
the site should be continuously and proactively marketed, affiliated
and pushed in front of millions of people each week so that what was
‘ambiant traffic’ and simply ‘browsers’ become
customers.
6) To get good ratings on the search engines, you
need to be continuously working and structuring to ensure that the
site is high on search engines…and normally, to do that you
would have to pay specialist companies (such as iProspect) and keep
them on a monthly retainer contract to do that for you.
These are just some of the hang-ups and real
reasons people understandably hesitate to get involved in any depth……
So the BUSINESS SUPPORT NETWORK (BSN) has addressed
each and every one of these issues and many besides, but how can they
help you?
Let’s examine what they do…….
It is based on a symbiotic network structure;
people and companies that have products and services that they would
like to sell combine with people that have the skills, systems and traffic
to sell the products for them. It is very simple and very very powerful.
WANT TO KNOW MORE – WANT TO ATTEND A
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