| SPECIALIST COPYWRITERS WITH A WEALTH OF SALES & MARKETING EXPERTISE |
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Welcome to Exosphere CreativeSPECIALIST COPYWRITERS WITH A WEALTH OF SALES & MARKETING EXPERTISE |
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If you are anything like me, you will have seen sales letters, brochures and flyers that say absolutely nothing, meaningless wastes of money. THEY SIMPLY DON’T GRAB YOUR ATTENTION…….. HERE IS A FACT FOR YOU: Read the entire list on the left and you will immediately notice that every single item is intended to be seen by the people you want to sell to: Prospective and existing customers will form opinions and make decisions based solely on your Sales & Marketing material. The old adage “You never get a second chance to make a first impression” is especially true in sales & marketing. Your media should be written to address the concerns of your customers and provide solutions to their problems, copywriting is the very fabric that holds all these media together and is absolutely critical to their success or failure! When an expensive glossy brochure has no meaning, or a badly written ‘Sales Letter’ lands on your desk, where does it go? Straight in the bin - the chances are you won’t read past the 1st paragraph! THAT’S MONEY STRAIGHT IN THE BIN! 79.6 % of readers will decide after reading just the headline, whether they should read any further! The response to advertisements can vary 10 or 20 fold, simply by changing the headline……………READ THAT AGAIN!
Doesn’t it make sense that well written adverts, press releases and other media will generate greater response, and raise far more interest, than badly written ones? Jay Abraham - the American marketing guru wrote: “Copywriters are the best Salesmen you will ever meet” and he’s absolutely right, because in order to be a good copywriter you have to have an intimate knowledge of how people think and the selling process. SO WHY SHOULD YOU USE A PROFESSIONAL COPYWRITER? Because it’s a fact that a good copywriter will make you far more money than they will ever cost you - and we’ll prove it . How? - Take the simple 12 question test.
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