Welcome to Exosphere Creative

SPECIALIST COPYWRITERS WITH A WEALTH OF SALES & MARKETING EXPERTISE

Ask About The Penguin King

I’m pleased you asked about the Penguin King, the reason for this statement is twofold.

Firstly it’s a powerful copywriting technique. Whether you have read this question in our literature and want to know the answer, or you have simply been intrigued when browsing this site, it’s an effective demonstration that proves ‘an intriguing headline ‘alone’ can invoke response’.

Often the final objective when copywriting is to create a response, whether it’s to ‘telephone now for more information’, ‘e-mail for your free quotation’, ‘fill in the coupon’, ‘drive traffic to a website’, or whatever. Our objective in this instance was to show how powerful the principle of intrigue can be - you read this statement and here you are!

CAN YOU SEE THE SIMILARITY?

The second reason for choosing the king penguin is the fact that it’s black & white with a splash of colour, just like our company slogan above. This was chosen because we specialise in Creative Copywriting for the technical and engineering markets, and engineering does tend to be logical and black and white.
We provide the splash of creative colour that makes your media stand out from the crowd!

JUST FOR FUN - Play smack the Penguin Game - Click to play
(Use the mouse, click once to arm the yeti and again to send the Penguin flying – you need to have good hand to eye coordination though)

Do You Want to Know Why The King Penguin Is Unique?

It's The Only Sea Bird that doesn't do it http://www.edinburghzoo.org.uk/penguins.htm