Welcome to Exosphere Creative

SPECIALIST COPYWRITERS WITH A WEALTH OF SALES & MARKETING EXPERTISE

WHAT CAN TECHNOCOPY™ DO FOR YOU?

The further you read into this, the more you will realise why an engineering background is critical when writing for the industrial, engineering, and technology based markets. The challenge to the copywriter is far greater, combining powerful words and phrases of conventional copywriting, with a deeper understanding of engineering principles.

The same rules and needs apply, but with a new level of complexity and an understanding barrier that must be translated into good clean English, which fully conveys the benefits of the item in question. Whether your audience is technical or not, the message must be easily understood without being patronising.

“Until I discovered Exosphere I used to write my own press releases – not through choice, simply because I couldn’t find anyone who could understand our technology and emphasise the benefits of our products, and I didn’t have time to spend 2 or 3 days explaining it!”

Richard Johnson – MD - Syprotech Ltd (Theysohn UK)

It’s not just your sales & marketing materials you need to consider, think about 'User' & 'Technical Manuals' for machinery (look at VCR manuals) these should only be written by someone who can fully understand the operation of the machine and translate the instructions into easy and logical steps that anyone can pick up and instantly understand. The frustration of a badly written manual can be enormous and create objections to buying your equipment. How many times have you read a manual that only makes sense after you have learnt how to use the machine?

Reports or Proposals

Often the decision to use one company or another can hang on the strength of the proposal or report. If the proposal isn’t written in a clear and concise way that emphasises the benefits and highlights how you will solve their problems, then months of work and hundreds of thousands of pounds worth of potential business end up in the bin, simply because you fell at the last hurdle and couldn’t get your prospect to understand the impact of your offer.

Whatever your Technocopy™ needs are talk to Exosphere Creative – with nearly two decades of Sales and Marketing experience in the Engineering and technology fields we understand your objectives and can help you reach your target audience and create the response you need.
As fully qualified Mechanical and Electrical / Electronic engineers (See About Us- Testimonials) – we think we’re qualified to cope with most products and services – why not test us and see if we know what you’re talking about?
If you have tight deadlines, and want to meet outside of normal office hours, that’s fine with too!

Take a look at the list on the left– and why not dip a toe in the water and take advantage of the free offer below (limited availability). If you need some new material, please see our Proposal check list (in ‘How To Trade With Us’) and send us your requirements, or just telephone right now and let’s talk it through.

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